The line will touch the parabola at just one point where the line is tangent to the parabola, at which point their slopes are equal.
Slope of straight line = 1
Slope of parabola = 2x/3
So the x-coordinate is given by 2x/3 = 1 or x = 3/2
At this point the value of y is y = (1/3)*(3/2)^2 or y = 3/4
So, using the straight line equation: 3/4 = 3/2 + c or c = -3/4